How far can this budget actually go?

Enter a budget, a CPM and an audience size. You get estimated impressions, unique reach and frequency from a simple Poisson model. It is a planning sketch, not Meta's official delivery numbers.

Waitlist US$4.99 / KSh 650 a month · US$1 = KSh 130, set 12 Nov 2026

Reach ≈ audience × (1 − e^{−impressions ÷ audience}). Frequency = impressions ÷ reach. People already reached are less likely to be a new unique, which is why reach is below raw impressions.

Price